OK so this post is a few weeks late and I haven’t blogged in a while, but since it seemed to go down well at Social Media World Forum and got featured on Slideshare’s homepage (woohoo!), I thought it’d be worth putting my presentation on my blog too. This is what I presented at SMWF 2010 in London. Lots of free tools to use for social media research and measurement, in addition to, or instead of, paid-for tools, depending on what you’re trying to do and what your budget is. The Google analytics bit comes with the disclaimer that with most social media campaigns you’re not aiming for high volumes of traffic, but good quality traffic and high engagement in the place that you’re active, rather than just trying to pull people to your site.