About me
I taught myself how to build websites as a teenager, in 1997. I now have 20 years of professional experience working in digital consultancy. I’ve also been an activist for most of my life, campaigning across animal welfare, LGBTQ rights and women’s rights.
I have worked with big corporate brands via agencies in the past, but I’ve always specialised in non-profits, with experience across education, charity and government. You can see testimonials and clients I have worked for here.
I once trained the entire BBC Comms team on social media best practice, and I delivered the research and strategy for Wellbeing of Women’s “Just a Period” campaign, which won ThirdSector’s Comms Campaign of the Year 2024.
I have an MA in Digital Media and authored a book chapter about the impact of technology on democracy, which was published in an academic textbook.
I’ve worked as Head of Social Media, Head of UK Campaigns, Digital Consultant, Digital Project Manager, Digital Strategist and Digital Product Manager. I’ve been freelance since 2014.
Services
I can help you with your digital comms and campaigns from the discovery and research phase, through to strategy, planning, production, and evaluation.
Digital transformation, digital products and digital strategy
I can work at an organisational strategy level by co-designing and delivering your digital transformation programme. Covering training, data, tools, processes, leadership, technology and security, I create a roadmap that’s unique to your organisation.
I can map supporter journeys, and project manage the delivery of your advocacy campaigns, your digital products, or even your entire website design and build, including managing freelancers and agencies.
I do strategy and production management of emails, websites, paid and organic social media, and Google Ad Grants.
Data analysis, audience research, UX consultancy and content strategy
My work is data-driven. My data analysis, audience research and UX consultancy services can inform your content strategy, campaign strategy and digital product development, improving donation conversion rates, campaign response and email list-growth.
I do website analytics, social media content evaluation, UX audits, usability testing, social media conversation analysis, competitor analysis, audience research and surveys.
Measurement and evaluation, live data dashboards
I help you to define your KPIs, produce measurement frameworks and evaluation reports, including meaningful insights that can inform your digital strategy.
I design and build multi-channel live data dashboards to enable data-led decision making across your organisation.
Advocacy campaign strategy and digital mobilisation
I was Head of UK Campaigns at the petition site Care2 for four years. During this time I worked with grassroots organisers and international non-profits to drive change, grow their email lists and gain national media coverage.
Now, my advocacy campaign strategy services will help you to define your campaign objectives, theory of change, KPIs, advocacy mechanic (what you ask people to do / how you get supporters involved), supporter journey and internal workflow (process design).
Testimonials
“Beth’s expertise was instrumental in helping to create a fantastic new website and launching a campaign that truly put us on the map. She has been a pleasure to work with and I recommend her to any organisation seeking an expert in digital.”
– Janet Lindsay, CEO, Wellbeing of Women
“At Asthma UK Beth helped us with our prescription charges campaign making sure we understood our audiences, had a strong theory of change, and worked with us to ensure we kept the project on time and that all the key deliverables were on track. Beth was also able to fill any gaps we had.
I’d love to work with Beth again and would recommend her to any teams who need to “get stuff done” and want a reliable and experienced consultant to support them.”
– Joanne Warner, Innovation Lead at Asthma UK
“Beth is brilliant and a real star – part of the team, takes on board my issues, knows a lot about the RSPCA, feeds things through that are relevant and helpful… without prompting, every time Beth comes back with a new proposal she’s thought about how it fits with our wider strategy and that kind of thing is invaluable because you’re not re-briefing every time”.
– Mel Cains, Head of Digital, RSPCA
“Beth is a brilliant combination of serious digital and marketing expertise with personal passion and commitment to causes she cares about. Always an insightful point of view that challenges orthodoxy – usually asking the questions no-one else is, which turn out to be exactly the right ones.”
– Reuben Turner, Creative Director, GOOD Agency“It was a pleasure to work with Beth. She’s clearly someone who is passionate about her charity work and knows her stuff in the digital space. She’s an asset to any team and great with Clients. Highly recommended!”
– Nilesha Chauvet, Managing Director, GOOD Agency
Fees
I think it’s helpful to be transparent about fees from the start. My 2025 freelance consultancy rate is usually £550 per day when I’m working directly with non-profits. I don’t currently charge VAT.
That’s negotiable for big projects (more than ten days) or if you’re booking my time well in advance (more than a month).
For context, some agencies used to charge me out to their clients at £800-£1,000 a day, and that was more than ten years ago.
If you’d like a quote on a specific project, or would like to talk to me about how we might work together, the initial briefing meeting is free, so get in touch!