Beth Granter

Freelance digital consultant for charities

Digital ecosystems

I wrote a post about digital ecosystems on the Brilliant Noise blog.

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Click to view full size

Having studied animal communication, behaviour and habitats, I like to understand the world from an ecological perspective. This translates very well to understanding digital ecosystems. We can map the key elements of a biological ecosystem to those online, and use ecological research methods to analyse them.

What’s next for digital ecosystems? In addition to the research projects mentioned above, I believe there is huge potential to take proper scientific data models used in ecological research, and apply them to digital data sets – about digital populations, habitats or resources. An ecological approach to digital marketing data could unveil insights new to the industry, without us needing to devise statistical models from scratch.

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