I love spreadsheets, charts and graphs!
Decide what to measure, how to report it, and what success looks like before you launch a campaign.
I can make sure you’re using meaningful metrics and defining KPIs based on your objectives.
I can optimise your reports to make them insightful & action-oriented.
I can define what you need to test (to learn and optimise), and how to define success.
I was a speaker at MeasureFest and was an organiser of MeasurementCamp.
For help with measurement and reporting, contact me at firstname.lastname@example.org