Research & insight

To deliver the best content and supporter experience, you need to know who your supporters are and what they do online.

I use data to answer this question and to test assumptions. I provide:

  • Audience research.
  • Social media listening / “buzz monitoring” .
  • Personas.
  • Usability testing.
  • Survey design.
  • Competitor analysis.
  • Cross-channel content audit.
  • Web analytics analysis / UX audit.
  • Influencer mapping.

Get in touch at beth@bethgranter.com if you have questions about your audience or content, and think your strategy should be better informed by data driven insight.

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