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Google Porn Insights

I love Google Insights because I love data and data analysis. I’ve used this tool for a long time for keyword research, audience research, for timing campaigns for clients and lots of other stuff. I thought I’d use it tonight to see what body part people are most interested in (you know the crude saying, “tits or ass?”) and it came up some really interesting stuff which I’ll share here. I’ll probably get a tonne of weird porno people coming to my site now but what the hell, this is interesting stuff to me so here goes. Data is based on Worldwide searches in Google from November 2005 to November 2010.

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Leaderboard of body parts / key

I put a bunch of body parts that people looking for porn on the internet are likely to put into Google Search. It only lets you compare five. “porn” itself was way way off the scale, and “vagina” was just below “dick” in terms of popular searches. So, we see that we have “ass” as the number one body part, followed by “tits”. “penis” and “boobs” are tied and “dick” comes last. Interesting.

Has it always been this way? Well, no.
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Here we see that over the last couple of years, “ass” has grown in popularity, particularly in the past year, having been much closer to “tits” in 2005-2008. In contrast, “tits” has fallen and if it continues to do so, will be overtaken by “boobs”. “penis” and “dick” have remained relatively stable.

Do worldwide tastes differ? Let’s take a look. Here’s a heatmap of how interests in “ass” have spread across the world in the past five years:

Yes, the country most interested in “ass” is a small African country called Eritrea. Other countries at the top of the interest chart for each word are: “tits” in Canada, “penis” in Papua New Guinea, “boobs” in Pakistan and “dick” in New Zealand.

In related search terms, the top related search for all words was “big whatever” e.g. “big tits”, except “penis” where “big penis” was outdone by “the penis”. Weird.

You can see and play around with all this data yourself on Google Insights for Search here.

Next I should do the same thing for kinky sex acts and see what’s most popular and where. This is fun!

Also if you like this kind of research, you’ll like OKCupid’s blog – OK Trends. It’s great.

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Beth Granter has information about herself all over the internet. Just Google her.
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