Digital strategy

Once the research & insight stage is complete, I can help you to figure out what to actually do, what not to do, and why. “Theory of Change” and supporter experience underpin all of my work. I can help by:

  • Scoping projects.
  • Refining objectives.
  • Recommending channels & content.
  • Supporter journey mapping.
  • Internal process design for managing digital comms.
  • Defining test plans, measurement frameworks & KPIs.

If you need help with digital strategy, whether it’s for fundraising, campaigns or comms, email me at

Once you have a strategy, I can help to deliver it.

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