RSS Feed of Beth Granter’s Delicious Activism Links

• Twitalyzer for Tracking Influence and Measuring Success in Twitter
• TweetReach: How Far Did Your Tweet Travel?
• Twit IQ: Twitter client apparently with analytics (but I can’t figure out how to see any decent ones…, but the rest is worth a look)
• Three Mashable articles about measurement and analytics and ROI: July 2008; October 2009; February 2010
• Analyze Words: Twitter Psychology. Also try TweetPsych
• Facebook Analytics: Part II – Vendor Solutions | John Lovett at Web Analytics Demystified
• Follow Finder by Google Looks at who you follow and suggests you other people to follow (Twitter appear to have copied this functionality now)
• Comparing Social Media Monitoring Platforms on Sentiment Analysis about Social Media Week NYC 10

I just made an audible noise of exclamation upon noticing Google Calendar has an updated Favicon

Anyone want to suggest their favourite random/obscure analytics or analysis articles/resources? Aside from the biggies (Google Analytics/Brandwatch/Radian6 etc.)?

Thinking about giving presentations and public speaking lately… I’ve done conference speaking to groups of 80-100 marketers without much worry before, but put me in front of 10 people I really really respect and admire (like some awesome clients, proper geeks, or highly intellectual socialists) and I totally freak out. So yeah, my presentation didn’t really go that well due to nerves… I need to work on that!

If anyone wonders what people in their 60s do online, here’s my folk’s online activity:

Last week my Dad joined Facebook. My Mum has been on Facebook for around a year. Now when you’re new to Facebook, you get a progress bar to encourage you to come back and do more:

• Dad does social bookmarking, once Furl now Diigo, as well as being an active member of MyLibraryThing. I tried to get him to use del.icio.us but I think he’s sticking to Diigo.
• My mum uses MSN but my Dad doesn’t. If I don’t respond immediately she thinks I’m ignoring her.
• My Dad is a Flickr Pro but my Mum isn’t. I bought him his first Flickr pro account because he was getting into photography and I was sick of getting huge images filling up my inbox all the time! Dad uploads photos that Mum takes too.
• My Mum started a blog recently, about living with Rheumatoid Arthritis, an Aspergic husband, and politics.
• My Dad prefers to microblog on Twitter, is on Last.FM and uses Spotify.

There must be something to the fact that each of them has favoured such different social channels through which to connect. Not sure how much is to do with gender and how much to do with their individual personalities, but Mum’s seem much more to do with communication (Facebook, blogging and MSN) whereas Dad’s seem more hobby specific and functional (Flickr, Diigo, MyLibraryThing, Last.FM).

But in the meantime… I’m gonna be playing it. On Team Russia of course!

Whose side are you on?

p.s. if you want a spymaster invite, you don’t actually need one, you can just sign in with your Twitter username and password. I did and it worked. Also, it’s weird, when you send an invite to someone, they get a DM with the spymaster website address, but no invite code or anything, so it’s not even doing anything that clever in that instance.

As of tomorrow, it will be possible to create engagement adverts using the self serve tool. This means that you can promote business profiles and events on Facebook using the run-of-site (ASU) adverts and encourage users to become a fan of that page or RSVP to an event invitation directly from the ad space, as the (very basic!) examples below show:

New Facebook Ads - examples from Facebook - meat not my choice!

This is replacing the ‘social actions’ feature which allowed ads to link to a page but didn’t let users fan the page from the ad itself. This is potentially huge for brands/businesses with profiles (create a profile here: http://www.facebook.com/pages/create.php) as it means you can pay on a CPC basis to generate fans. This used to be only available on the homepage on a CPM model.

With business profiles becoming much more like a personal profile, they are a great way for brands to communicate with their customers on a more personal level, with status updates, videos, competitions and so forth, e.g. http://www.facebook.com/adidasoriginals The ability to run targeted ads driving traffic to those business profiles means that users can interact with their favourite brands with just one click whilst browsing Facebook. the average CPC on the self-serve tool (http://www.facebook.com/advertising) is currently around $0.25, so effectively, a brand/advertiser can gain an engaged user/consumer for about $0.25.

I’ve just emailed back with the following questions so I’ll let you know what the answers are when I get them:

1. if someone clicks ‘become a fan’ on the ad, do they still get taken to the Fan Page or do they just become fans and not move pages?
2. can someone click the ad and go to the fan page but not click ‘become a fan’?
3. can you now only pay when they become a fan and not when they click through to the Fan Page but don’t become fans?
4. can you still get ‘endorsed’ by existing fans when the ad is shown to friends of fans by having their friend’s name and picture accompany the ad? AKA ‘Social Actions’?

Hypotheis and Method: If I set up a test account (@autofollowbk), and follow a load of people, where the test account provides no value to be followed by a real person, we’ll get some stats.  Depends who the test account follows though – certain users are more likely to follow back automatically than others.  So, to test a specific account (e.g. @bethgranter), I followed everyone who is following that account (I didn’t actually use the bethgranter account because I don’t have 1000 followers – I chose a sample organisation’s account which shall remain nameless), i.e. a certain type of person.

Twitter has a limit to how many people you can follow in one day.  I wasn’t sure what that limit was so I limited myself to 500 people per day.  In one fell swoop I followed about 480 people. Another 480 were followed the next day and the remaining 40 a couple of days later.

Screenshot from just after I wrote up results - so one or two differences!

The results: I noticed within ten minutes of following the first 480 people, @autofollowbk had about 50 followers.  These people were either trying to ruin my day, or were automatically following everyone that followed them.  Nothing innately wrong with that – lots of people find it polite to reciprocate.  The numbers of follow backs gradually increased over the next few hours, I assume because some auto follow back systems are on a cycle and don’t react instantly to an account being followed.

What was strange though, is the number of people choosing to follow @autofollowbk without @autofollowbk even following them in the first place!  The only reason I can imagine is that those people were taking an individual, call them A, who had been followed by @autofollowbk, and following everyone who was following A, one being @autofollowbk, irrelevant of what @autofollowbk was saying.  This might be reasonable if the topic that the follower was talking about was similar to the topic that A was talking about, so they therefore thought that anyone following A would be interested in following them, so they followed A’s followers in order to make them aware of their account.  That seems quite reasonable to me, but I guess it could be construed as misusing the medium – you’re not strictly supposed to follow someone on Twitter just to get their attention – you’re supposed to follow them because you want to listen to them.  But anyway, rights and wrongs and misuse aside, it’s reasonable that if you follow a similar user’s followers, some of them are likely to find you interesting too.  As long as you are interesting and useful in what you tweet that is.  The other possibility is that they’re using some bot thingy to randomly follow people, or a bot to automatically follow people following certain accounts.

Anyway, down to the stats:

I’ve used Lessfriends.com to count how many people followed @autofollowbk without being followed in the first place and how many people followed it after being followed first. @autofollowbk followed 1000 users over 3 days.  At the end of 3 days,

84 people had chosen to follow @autofollowbk without being followed first = 8% of the total number of people followed by the account

271 people followed @autofollowbk back after being followed first = 27%

That’s an overall rate of 35% disinterested / auto followers, from the total number followed (not the total number following).

154 direct messages were received, all of them clearly automated. That’s 15% using auto DM.

The good news is that 729 people who @autofollowbk followed did not follow back.  That’s 73% non auto rate.  That drops to 65% when you include the spontaneous disinterested 84 followers. The number of spontaneous disinterested followers will probably go up over time too, bringing the non auto rate down further. So, say we have the original account that the 1000 followers were chosen from.  If that account initially followed 2000 people, we’ll assume that 35% of its followers 2000, i.e. 700, are auto followers of one kind or another.  So if we got 1,200 followers, and a possible total of 700 are not interested in what we say, then 500 of them are, because 500 of them didn’t automatically follow us back, they actually chose to follow us because they liked what we had to say.

The test account which the 1000 followers were chosen from to follow by @autofollowbk, a total 2000 people were initially followed in the first place, who were all followed due to their apparent interest in a relevant topic, either by tweeting about a subject, by talking about it in their bio, or because they were following a related twitter account.  The goal on that account was not only to raise awareness of the account but also to receive a stream of topical conversation from people we followed.  Initially all followers were also automatically followed back to be polite, but this has now been turned off in order to reduce the amount of spam in the feed.  Some pruning is going to be necessary to weed out the spam, and the @autofollowbk experiment will hopefully help that.

The plan now is to firstly unfollow anyone who was inadvertently followed back who is clearly not interested, i.e. anyone who spontaneously followed @autofollowbk.  Then, the plan is to check over all of the mutual followers of @autofollowbk, and if it is not obvious why we would want to follow them, to unfollow them too.

On the subject of auto DMs (automatic direct messages sent in response to being followed), I still haven’t decided.  I know in the last few weeks they’ve been getting a lot of criticism as they are commonplace and obviously robotic.  However, I think that if worded correctly they don’t constitute spam, since they’re only sent in response to someone signifying their interest in you in the first place.  And most of them just say thanks for the follow anyway, which I still think, even if it is an obvious robot, provides a bit of feel-good-factor above not saying anything.

I’ll update this if the figures on the @autofollowbk account change significantly, or do so yourselves in the comments if you notice first.

Also, it’s worth mentioning again that these statistics can’t really be applied too generally, because the group of 1000 users that were chosen were not chosen randomly, but as a selection of a group of people following a specific account.

Free Facebook Ad

Originally uploaded by Trucknroll.

I didn’t pay for this ad. Apparently when you make a page, Facebook advertises it for free in the usual Ad slot to friends of your fans. Awesome! This was sent to me by a colleague who was not my Facebook friend, but whose friends were fans of my illustration Facebook Page.

Qdos I have only seen used for individuals and not for brands or organisations, but I don’t see why it wouldn’t work for them, so I’ve been using it to assess changes in Compassion’s online reputation over time.  It’s quite fun to see who you’re more famous than, and it provides a nice ‘splodge’ diagram of how active, unique and popular you are and how much impact what you say has.  It doesn’t work for organisation’s Facebook Pages though.

HowSociable allows you to subscribe to monthly updates and compares you against famous brands like Coca Cola who are given a rank of 1000, so your number is in comparison to that.

Twitter Grader grades you against other Twitter users so you get a score depending on how much you tweet, how many followers you have and how many people you’re following.  They’ve also just launched Facebook Grader where you can get a score for how famous you are on Facebook.  Myself, I do better on Twitter.

Others I’m using but didn’t have time to talk about include Social Mention, Samepoint and Twitterholic.   Twitterholic is great because you get a graph over time of how many followers you had each day, so if it suddenly drops you can go and check what you said that offended everyone.  Mine dropped off quite significantly one day when I called Chris Rock a racist, but I reckon Twitter had just done a sweep of spam accounts and deleted a bunch of people.

I also showed how I’ve created an iGoogle ‘dashboard’ of RSS feeds made up from search results from a number of the above social media conversation search engines, in order to easily track the latest thing that has been said about the organisation, to see if there’s any opportunity to join that conversation.  On that there’s also a Dipity timeline of YouTube videos.

Mashable did an article about how to track influential voices using Buzzgain (apparently my face came up as influential about something or other!  I’m very proud – having my face on Mashable is the Social Media equivalent of being on the cover of Time Out) so I need to check that out too.  There’s also a bunch of Twitter directories which I use to find the right people for Compassion to follow, some of which are covered by Mashable this week too, for example Twellow.  Another Twitter tools I’ve used to find the right people to follow is MrTweet, and I’m using Twitterfeed to automatically feed our Flickr photostream RSS, Flickr group RSS, and YouTube RSS in to Twitter.  It’s important not to rely on auto feeds though or your Twitter stream will be boring and nobody will follow you back.

OK, so here’s the videos of me doing my thing.  Sorry for the crappy sound quality and it was filmed on a tiny digital camera but you get the idea! I start about six minutes in…