Groupon and eHarmony identity politics FAIL

6 October 2010

Worst case of restrictive Title options I’ve seen so far. Shall I be male or married today?! Seen on www.groupon.co.uk

And THEN, trying to sign up to eHarmony and am confronted with the choice – do I want a relationship with a Man or a Woman? Because you can’t choose ‘either’! What am I supposed to do, sign up twice?! Massive fail eHarmony. Seriously – non-homosexual queer people don’t want a relationship?

eHarmony - dont make me choose!

eHarmony - don't make me choose!

It might be harder work on your algorithms, but if you’re gonna make a dating/relationship site or any site with a personal profile, you seriously need someone with a basic understanding of identity politics to give it the once over. Until they sort this out, I’m boycotting eHarmony on principle.

spock is rubbish at identity politics as well

And here’s another example of a failed sign up dialogue in terms of identity politics and gender diversity:

Radio buttons? With only two options and I have to choose one? And the default is Male? So I’m forced to declare myself as one or the other. How rubbish. Here’s a couple of suggestions for improvement:

Or even better:

Or even don’t bother asking in the first place! At least not in the initial sign up. You could let people enter this information about themselves by choice later on. So far Pownce is winning the gender game. I know I keep reporting on all the sign-up dialogues being crap for promoting gender diversity, but when I’ve seen enough of these I think I’ll make a table of winners and losers in gender awareness in sign ups / personal profile sites’ UI.

_____________EDIT______________

Aha! on logging in, turns out you can un-define your gender in your profile settings.  So that is a good thing, but you still shouldn’t have to choose one in the first place.  It’s a bit weird that you can choose ‘nothing’ later on, but not initially.  Also it’s still not perfect because you might want to define yourself as Transgendered or something else and because you can’t this is giving preferential treatment to males and females.

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