That’s what Think Pig is about – raising awareness of the different farming methods, labelling on meat, and what they mean for pigs. There’s a great educational video and animation for the campaign, a downloadable shopping guide [PDF], and lots of other information on the Think Pig campaign site. Our contribution at NixonMcInnes was to create a Facebook Game and Facebook Page for the campaign. The game is a word game – pigs being so intelligent and all – where you get bonus points for answering facts about pigs and pig welfare correctly. People can then share these facts on their Facebook Wall, and ‘Like’ the Facebook Page to keep informed about the campaign progress and to discuss the issues around pig farming and pig welfare.

There’s been some lively debate on the Facebook Page about whether it’s helpful to promote higher welfare for pigs being farmed for meat, if you don’t agree with eating pigs in the first place. However, even though I don’t eat them myself, I’d rather people were well informed so they could make an educated choice about what (if any) kind of meat they eat.

I’m writing on behalf of the RSPCA, raising awareness of its urgent campaign to protect the welfare of UK meat chickens.

Right now, the government is considering new EU legislation that may increase the number of chickens allowed in rearing sheds. Even at current minimum standards, each bird is given less space than a sheet of A4. It’s hard to walk or even flap their wings. But this legislation would allow yet more birds to be squashed in, cutting that space by almost a quarter.

see larger video

sourced by bethgranter

The RSPCA are asking people to petition Jim Fitzpatrick, Minister for Animal welfare, to make the right choice for UK chickens and quash the squash, by sending an email via the Quash the Squash website. Mr Fitzpatrick’s decision is imminent and we want 15,000 letters to be sent before he makes his decision.

The RSPCA have also created a short film called Irritating Chicken to highlight the plight of broiler (meat) chickens’ if EU legislation on living conditions is brought into force in the UK. The purpose of the stunt was to invade people’s personal space to make them feel what is like being squashed into a chicken shed.