Continuing to feature my delicious links on blog posts [I don’t like those automated services that just post a blog of your daily or weekly links – I wanted to group it better. I also don’t tend to save the obvious stuff to delicious, but tend to save things I’m not so likely to remember how to find via Google. So, in no particular order, here’s]… some slightly random/obscure analytics and analysis resources:

• Twitalyzer for Tracking Influence and Measuring Success in Twitter
• TweetReach: How Far Did Your Tweet Travel?
• Twit IQ: Twitter client apparently with analytics (but I can’t figure out how to see any decent ones…, but the rest is worth a look)
• Three Mashable articles about measurement and analytics and ROI: July 2008; October 2009; February 2010
• Analyze Words: Twitter Psychology. Also try TweetPsych
• Facebook Analytics: Part II – Vendor Solutions | John Lovett at Web Analytics Demystified
• Follow Finder by Google Looks at who you follow and suggests you other people to follow (Twitter appear to have copied this functionality now)
• Comparing Social Media Monitoring Platforms on Sentiment Analysis about Social Media Week NYC 10

I just made an audible noise of exclamation upon noticing Google Calendar has an updated Favicon

Anyone want to suggest their favourite random/obscure analytics or analysis articles/resources? Aside from the biggies (Google Analytics/Brandwatch/Radian6 etc.)?

I love looking at site analytics, and one of the most interesting and useful things to look at are search terms people use to find your site. So you can really look at what topics people are interested in. I had a look at how people come to my site via Google, grabbed the top 20 phrases and put them into Wordle. I didn’t weight the most commonly used ones against the 20th most commonly used one, but this still gives a good representation of the key themes people search for, that I write about.

OK so this post is a few weeks late and I haven’t blogged in a while, but since it seemed to go down well at Social Media World Forum and got featured on Slideshare’s homepage (woohoo!), I thought it’d be worth putting my presentation on my blog too. This is what I presented at SMWF 2010 in London. Lots of free tools to use for social media research and measurement, in addition to, or instead of, paid-for tools, depending on what you’re trying to do and what your budget is. The Google analytics bit comes with the disclaimer that with most social media campaigns you’re not aiming for high volumes of traffic, but good quality traffic and high engagement in the place that you’re active, rather than just trying to pull people to your site.