So I clicked this Facebook ad today:

Cos I’m trying to put some weight on. Seemed like a good app, I started adding the food I’d eaten today and it counted my calories for me. Then went to put what activities I’d done. It asked me to put in my weight and target weight first so it could calculate stuff.

It then gave me this absolute bullshit:

What an absolute bitch of an app. Fancy telling underweight people they ought to lose weight! I don’t normally swear but this has really got me angry. How small minded and down-right dangerous! This app had the potential to be really useful for people trying to put weight on and they’ve just decided to only serve fatties.

I’m deleting this app right away and suggest out of support for the skinnies you do the same. I’m also going to write on the app wall about how rubbish this is.

OK so this post is a few weeks late and I haven’t blogged in a while, but since it seemed to go down well at Social Media World Forum and got featured on Slideshare’s homepage (woohoo!), I thought it’d be worth putting my presentation on my blog too. This is what I presented at SMWF 2010 in London. Lots of free tools to use for social media research and measurement, in addition to, or instead of, paid-for tools, depending on what you’re trying to do and what your budget is. The Google analytics bit comes with the disclaimer that with most social media campaigns you’re not aiming for high volumes of traffic, but good quality traffic and high engagement in the place that you’re active, rather than just trying to pull people to your site.

Continuing to share my delicious links, here’s mine tagged with Aggregator:

• Addictomatic: Inhale the Web – Social search engine mashup
• Aggregation | drupal.org – Drupal aggregation plugin
• Virb – Social networking site where your profile is built from feeds
• Dipity – activity aggregator visualised in a timeline
• FriendFeed – obviously
• Fuser – email and social network message aggregator
• HelloTxt – multiple status updater
• Pageflakes – it’s like NetVibes
• ShowYourself – It’s a widget, it’s not about flashing your bits
• Socialthing! – Got bought by AIM and is now AIM Lifestream. Like FriendFeed.
  

Similar articles:

• 25+ Ways to Manage Your Online Identity – Mashable
• How To Manage Your Online Reputation – ReadWriteWeb
• The Web Profile Aggregators – Somewhat Frank
  

Continuing to share my delicious links, here’s mine tagged with Advertising:

Good advertising blogs

• Advertising Lab: future of advertising and advertising technology
• Eaon Pritchard’s blog
• Osocio – Social Advertising and Non-profit Campaigns
• CST Advertising – Home of Dave Trott’s blog
• adwomen – Feminist commentary on adverts

Specifically good items

• Influential Marketing Blog: An Insider’s Guide To Marketing On Flickr
• tesco value shampoo – spoof ad
• Sprint: Plug into Now. – Massively awesome and interesting data visualisation on today’s production
• Orange online ad dimensions / specifications – For reference
• HSBC: No “goodservice” in Sight – and Orange Ad Campaign: I Am Lost? -  about using ‘search for …’ as an online advertising tactic