Individualism and Social Capital in an Online Social Networking Community: ‘MySpace’ as an organising site for Identity Construction

The valorising of individuality in Western society, which is exaggerated in youth culture, has been described as ‘a cult of individualism’ (Atkinson, 2006: 75). Indicators of such traits may function as commodities in social settings, which in turn could earn social status, increasing social capital (Allik, 2004: 29). Resonating...

Read more

How does the creation of an online community relate to its physical counterpart?

Since Rhinegold’s ‘The Virtual Community’ was printed in 1993, much has been written on the use of relatively new spaces for communion online, including focused studies on MUDs (Multi User Dungeons) (Cherny, 1999: 247-296), IRC (Internet Relay Chat) (Shaw in Jones 2002: 134-143) or, as in this case, forum...

Read more

How do mainstream ‘lads’ magazines’ represent women and construct concepts of femininity?

“Shag Types: Because women are easier to understand if you stereotype them” (Maxim, 2006: 142). The commodification of women under prostitution or marriage has been widespread in many societies and cultures for centuries. Second wave feminist calls for the sexual liberation of women in the 1970s might appear to...

Read more

Beauty

The Power Of Beauty – Discuss ‘Beauty’ is rarely used in relation to anything male, therefore issues relating to the power of beauty almost exclusively describe issues relating to women. In our western culture, an ideal woman is beautiful. A beautiful woman’s attributes include definitions of body size and...

Read more

1 40 41 42 43 44