This is a really interesting campaign in that it has attempted to integrate social media accounts
http://www.yestosafesex.com/
A pretty nice looking website which was obviously expensive… and a nice blog… but…

They’ve got a link to del.icio.us and Facebook (but they’re not  ’share’ links, they just go to the …

Problem: Who knows how many of your followers care about what you say, or have just got autofollow turned on?  Worse still, how many of them have just followed you in the hopes that you’ll autofollow them back, or visit their Twitter page and click some of their spammy links, …

Free Facebook Ad
Originally uploaded by Trucknroll.
I didn’t pay for this ad. Apparently when you make a page, Facebook advertises it for free in the usual Ad slot to friends of your fans. Awesome! This was sent to me by a colleague who was not my Facebook friend, but whose friends …

A couple of weeks ago I gave a talk at Professional Fundraising Magazine’s Digital Communications for Charities conference, called The Social Media Conversation [slides are here].  Kicked off by Roger Jones and Creative Director of The Good Agency, Reuben Turner, my bit was a case study of what I’m working …