I’ve been blogging, but not here. Here’s the posts I’ve written on my work’s blog. Click the titles for the full articles.
On Tuesday 14 June 2011 I attended Engaging Networks’ Spark event in London. Engaging Networks is the new name for Advocacy Online – the supporter engagement software that allows organisations to manage fundraising, campaigning/advocacy, email and social actions in a centralised platform.
We all know that the better we know and understand our audiences, the more likely our communications with them will be successful. If we’re already talking to people on Facebook, what do we know about who’s listening? Facebook Insights tells us the age and gender of our fans, and where they are, but nothing about what interests them. We can look at what content we put out and see what is the most engaging, but how would we know what we’re missing? Also, how do we know how different our fans are to the average Facebook user?
It’s world mental health day today, so I thought I’d blog about a related bit of recent NixonMcInnes news.
Victims of domestic abuse are likely to be affected in ways which affect their working lives – they may need to take time out of work, e.g. to visit a healthcare professional for physical or mental health reasons and their ability to deliver their actual work may be threatened – as such, workplaces need to take active steps to make sure they are not going to inadvertently discriminate against victims.
Max and I did a presentation last week on the current themes around
social media digital and fundraising (well, c’mon, digital is pretty much all social now, right?). Here’s a few of the big ones as we see it:
- Social proof
- Fundraising for campaign comms
- Corporate social sponsorship / partnership
- Crowd-sourced products / transactional donations
As many of you know, here at NixonMcInnes, in our attempts to prioritise people before profit, we measure happiness of the workforce.
As every ‘normal’ business should, we also measure how much chargeable work we’re doing.
I wondered – when we have tonnes of work to do, do we get stressed and unhappy? So, I mapped the two figures.