MTV / Body Shop / Staying Alive Foundation: Yes Yes Yes – Safe sex campaign
Posted in Advertising
This is a really interesting campaign in that it has attempted to integrate social media accounts
A pretty nice looking website which was obviously expensive… and a nice blog… but…
- They’ve got a link to del.icio.us and Facebook (but they’re not ‘share’ links, they just go to the main websites)
- A Facebook causes link (but no Fan page)
- A Flickr group link with no branding and hardly any content and the admin account is empty!
- A MySpace page link but the page looks terrible
- The website copy is repetitive and there’s too many scroll bars
Seems like one side of this project did really well (i.e. the website and blog designer) but the rest is poorly executed. What do you think of it?
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