Great intro to the tools available for Social Media monitoring! Beyond the topic of finding the mentions about your organization or brand is the topic of how to join the conversation. For larger charities or organizations that have communicators all over the world you might need a management platform to be sure there is a consistent message or voice.

There are a number of great emerging tools for monitoring and managing “reputation” – including dna13 (disclaimer – I work for dna13) and Radian6.

Thanks for the post!